Content Is Key – Make A List!

Having a great looking website in itself might be nice but the content of your website is the key to both how search engines list your site, and how your visitors use your site – and ultimately use your services or buy your products.

Many elements make for good content, such as how the pages are set out, consistency of layout, your actual text copy, headings, images, alt tags, links, title tags, meta data, valid code etc etc….. it’s a long list!

So what about lists?

A list can look good on a page, it can attract the visitors eye and allows the use of good key words without having to make long sentences and paragraphs that visitors rarely read. Plus coded correctly search engine robots see the lists too.

If you are coding your list in HTML you can choose from an unordered list with a standard bullet (or use your css to style this with an image), an ordered list which has a number or a definition list which is a list which includes a description (like a list within a list).

Example 1 - An unordered list which has been styled using the css could look like this:

Our Services

• Web site Design and Development
• Graphic Design
• Internet Consultancy

Example 2 – An ordered list could look like this :

Top Best Sellers at Little Gems Handmade Cards

1. Valentines Day Card – Hearts
2. Mothers Day Card – Pansy
3. Art Deco Party Invitations

Simple – make your content stand out – Make a List!

See how the eye is drawn to the content – on a page with blocks and paragraphs of text this is what I would read – wouldn’t you?